Presentation skills: How to cluster your thinking and create a "Point"

What’s the Point?

 Too many presentations, pitches and communications are overloaded with a wide range of content. Some leaders have a bad habit of jamming in one more message to a company-wide email.

The problem is all of those ideas and messages conflict with one another, creating a bloated mess that nobody can remember.

 One message. One core message. ONE POINT. Create one epic headline that defines everything you want your audience to remember, and be sure to repeat the heck out of that Point throughout your communication.

 Got content that doesn’t fit your Point? THAT is a second communication.

 Stop avalanching your audience. Build your Point. Use this infographic (stolen from my Masterclass) to get you started!