REAL TIME PODCAST BOOTH
- 1:1 interviews on the show floor
- Powerful, original, engaging content
- More than 8 months of bonus content for CSE Live’s social channels
SUGR STUDIO AUDIO/VIDEO PODCAST
Vocalizing CSE Live.
“Well, I started selling hash when I was 15…”
When it comes to live Podcasting – this is the sort of moment you live for – an entirely authentic, absolutely unexpected answer to a question.
Why? Because it sets a tone of curiosity and expectation that keeps the audience listening.
THE CHALLENGE
Snatch attention now, delivering compelling content later.
Leading industry program Canadian Special Events Live is routinely looking for the novel, the intriguing and the valuable to put on its show floor.
For a recent edition, they looked for ways to gather content to extend the impact of key sponsors, speakers and attendees – both at the event and in the months afterwards.
THE APPROACH
Deep dives worth watching.
Enter the video version of the SUGR Studio – an onsite collaboration between Storyteller video production, SUGR and CSE Live.
The studio is set up in a high traffic area on the show floor, generating curiosity and audiences, as it offers value added content for sponsors, speakers and tastemakers.
THE RESULTS
Maket content valuable.
At the event, the output of the studio serves as a smart activation that gathers audience and creates Instagrammable moments.
After the event, it's more than a dozen episodes of content designed to build long term community, driving attendance, interest and increased sponsorship in the year ahead.
